NBCUniversal has just upped their game by acquiring DreamWorks Animation. This major acquisition builds on NBCUniversal’s presence in family and animation space. DreamWorks Animation is set to become a unit of Universal Filmed Entertainment Group. Is NBCUniversal/DreamWorks now primed and ready to go head-to-head with Disney in the family film/animation market? Grab a bucket of popcorn, folks, because this is about to get real!
Here’s what the press release says: