Sometimes, an artist’s career
trajectory is carefully planned. From label contracts and recording budgets to
marketing strategies and touring schedules, the build up to a debut album is
often less about music and more about business. However, there are always
exceptions to every rule and singer/songwriter Justin Vernon is one of those exceptions. The origins of his band, Bon Iver, and their 2007 debut album
started almost by accident and the subsequent commercial success of the band
has always been about the music and nothing else. Sure, critical success and
two Grammy Awards are always good for ‘business’ but for Vernon, it has always
been about the music. And to think that it all started in a cabin in Wisconsin…
