So, what do you do if you create music that is completely in step with what should be popular but is apparently out of step with what is actually popular? Playing great music that reaches a specific audience is definitely admirable but it can be frustrating – for the band and their fans – if a talented act continually releases outstanding albums that don’t immediately race to the top of the charts. Sadly, this type of situation is quite common. For example, for nearly 30 years, St. Louis’ The Bottle Rockets have released a series of albums that embrace the heart of American music while reinterpreting it in fresh, new ways. BIT LOGIC is their 13th album and might be the album that finally connects them with a larger audience.